![]() ![]() ![]() The AllSpark Almanac dubbed this process " reverse-pretender technology." Perhaps the most memorable aspect of the commercials featured one of the young actors staring very seriously into the camera, mouthing "Robots in disguise!" as his eyes glowed and/or his face transformed into that of a robot (based on Galvatron or Ultra Magnus.) Variants on the "kidmation" clip continued throughout Generation 1, most of these provided by Charlex in their visually distinct style. As both the comic series and cartoon moved away from stories on Earth into being more of a space opera, the dioramas after 1987 reflected more alien looking worlds with bizarre terrain and sky colors. From 1984 to 1986, the dioramas were rocky desert areas to reflect the areas of earth that most of the cartoon and some of the comic took place in. The kids would be shown playing with the figures in a variety of dioramas over the course of the line. The transformation steps would be accompanied by loud clicking noises to emphasize the parts shifting into place. Toy segments would typically consist of jump cut filled sequences of the kids transforming the figures, followed by a big group battle. These spots were the only American animation produced for dozens of characters from the toyline's later years, and in a few cases, remain their only fictional appearance ever. Later segments required soundalikes for characters whose voice actors had died (Jazz) or were unavailable (Megatron). The animated segments would sometimes feature the voice actors from the cartoon however, some such as Blaster had not been assigned a voice actor yet. ![]() Some of the 19 animation was combined into a title sequence for " The Rebirth", the final three-part episode of the Generation 1 cartoon (they contrasted painfully with the lower-quality segments produced by AKOM.) The short length of television commercials meant the animated sections were fast-paced, with characters speaking their lines very rapidly within the context of the fictional world they portray, this could lead to some hilarious results, such as Jazz taking about 1/4th of a second to decide to become an Action Master. The animated segments often featured high-quality art and animation. Most of the early commercials had an animated segment at the end with Hasbro's logo being "hammered" by animated human hands onto the screen, often having Caroli saying "The Transformers. Later background music would be completely new creations that still retained the feel of the show themes. The lyrics had to stretch to fit the cadence of the song sometimes they were jammed into a different melody altogether. Background music would feature the show's theme song, but often with new lyrics about the toys in question. New voice acting from the cartoon cast became incorporated into the animation featured in the commercials in 1985, and across 1986-87, the narration was partially replaced with various show characters narrating the adverts "in-universe" (Optimus Prime and Megatron in 1986, Ultra Magnus, Rodimus Prime, and Galvatron in 1987), but Caroli and The Other Guy were usually there at the end to affirm that the toys were "each sold separately", and Caroli returning to more full-length narration from 1988 onwards. Victor Caroli and another narrator (here referred to as "The Other Guy") provided voice-overs to describe just how exciting the incredible new toys were. 44 wishlist games found in available bundles.Generation 1 commercials would commonly start with a short sequence of original cel animation, then cut to two or more boys in the 7 to 10-year-old range playing with the toys.
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